Affiliate Marketing, Search Engine Optimization
The SEO Business Guide
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If you don’t think SEO is important, here are some eye-opening statistics:
This is why you NEED to know SEO! [readon url=”http://go.giblink.com/seoguide”] Click here Now! [/readon] |
The SEO Business Guide will take you on a journey from knowing little or nothing about SEO to understanding and implementing essential strategies and techniques, keeping you ahead of your competition.
You’ll gain the knowledge of how to generate extra business and offer more to your customers.
Here’s what you’ll learn:
- all about the search function and basic SEO to get you started
- step-by-step ethical and best-practice optimization strategies and techniques—including keyword research, site-planning, backlinks, and much more!
- advanced techniques for the skilled professional
- how to optimize based on location for better results
- enterprise SEO–everything you need to succeed in the big league
- how to use the right tools to become more efficient
- the benefits of organic and paid search advertising and how to use them both effectively
- how to start a successful SEO business
- additional SEO services to maximize revenue potential
The SEO Business Guide by Kristen Holden and Mike Hudson is packed with best-practice strategies to maximize traffic, and covers both organic SEO and pay-per-click advertising. It also goes into detail about keyword research and link building.
It has tons of extras including case studies, ready-to-use templates, and tools to help you gain the most out of your search engine optimization. It also comes with $150 in added value on great SEO tools from Market Samurai, AdGooroo, and SheerSEO.
The Book market as it relates to SEO
The SEO book market is crowded with a massive quantity of beginner level books repeating the same platitudes (often out-dated) about search engine optimization.
There are few advanced-level SEO books on the market but these are quite a rarity as the topic is moving very quickly. An advanced-level book can get out of date in less than a year.
This SitePoint guide stand out from anything on the market because a large parte of the content is focused on setting up an SEO consultancy business. This is quite invaluable if you feel that your know how on SEO is high but you are afraid to make the plunge and start a business around it.
The book is structured around 9 chapters and two appendixes:
Chapter 1. – Search 101: This is a basic introduction or refresher on general principles of SEO
Chapter 2. – Best-practice SEO: This chapter outlines the basic processes for building searchable content, create back links and improving your ranking.
Chapter 3. – Advanced Tactics: More on tools for keyword analysis and for maximizing your SEO results.
Chapter 4. – Enterprise SEO: Here are special suggestions for large sites, multilingual sites, branding and geo-targeting;
Chapter 5. – Paid Search: How to make Pay Per Click work synergistically with your SEO strategy
Chapter 6. – Local Search: Extending your SEO strategy to the local search marketplace;
Chapter 7. – Starting an SEO Business: This is the largest chapter of the guide. It focuses on starting the SEO business, the pricing strategies and how to find clients;
Chapter 8. – Leveraging Technology and Staff: How to automate the repetitive parts of the SEO process, and expanding the business;
Chapter 9. – Value-Added Services: Additional products and services that you can add to your portfolio.
Appendix A – Online Resources: Blog, guides, newsletters and other Resources for the most up to date information on SEO
Appendix B – Documents: This chapter is a list of templates for contracts, service agreements, client questionnaires and confidentiality agreements. All these documents are in soft format in the CD included with the guide.
The two last appendixes are extremely valuable. In particular appendix B is saving you days of hard work (and probably lawyers fees).
Type in their websites into a tool like Alexa.com and you’re not likely to be
impressed…
Kristen Holden & Mike Hudson, the authors behind SitePoint’s SEO Business Guide are the real deal. Kristen manages the SEO for SitePoint.com (Top 1000 website in the world), 99designs and Flippa and Mike is the Search Manager at realestate.com.au .
They’ve now put all their knowledge into a hardcopy kit, so that you don’t have to hire them for 6-figures a year… Grab the first four chapters of their SEO Guide for FREE right now!
