Both Bing and Google confirm links impact rankings…
Google has indicated they make over 400 changes to their algorithms every year.
But despite all those changes, search engine optimization remained pretty much the same… Keywords, inbound links, anchor text, HTML title tags, relevant/unique content, landing pages, loading times, quality scores—for a long time, these have been what optimizing Web sites/pages for search engines (i.e., SEO) was all about.