The Best Twitter Marketing Tactic Ever
Here is a simple 7 step process that you can use to help you with your marketing.
Transcription for The Best Twitter Marketing Tactic Ever
Hands down, Twitter is the easiest way to generate sales.
1. People have a bio
You can find people by using the Browse Categories field or just entering a keyword. Many people say something about what they do in the header of their Twitter page. Twitter will search through tweets looking for keywords. You can also find people within a particular demographic area.
2. Use tools that work with Twitter
There are several tools you can use to help make your Twitter search more specific. One of the tools that I love is called TweetAdder. I think is sells for around fifty dollars. TweetAdder allows you to specifically target people. Once you target them, you can get them to follow you or engage with you.
3. Follow Twitter rules
Twitter does have its rules. They don’t allow you to just add millions of people who don’t follow you back. If you add too many people who don’t follow you back, they’ll shut your account down, so you have to work strategically. If want to know more about how to do this, either come see me afterwards or email me at chris@SalesTipADay.com. I can show you how to get more Twitter followers.
4. Create compelling content
If you have a website or a blog, you need to put some compelling content online. Write a white paper. Offer a coupon. Tweet about something that will attract people and make them want to engage with you.
5. Create a hashtag
Has anyone heard of a hashtag? It’s the pound sign (#) you see everywhere. Adding a hashtag to your tweets makes it easier for people to find you when they’re looking for something you have to offer. It’s about drawing people in rather than pushing your message out.
For example, I include #marketing with every tweet. This tells people I’m tweeting about marketing. Anyone searching for marketing will most likely find me and check out my website. The hashtag is what makes Twitter one of the easiest ways to get found online.
6. Use Hashtags.org
Hashtags.org is a dashboard that allows you to see how many times any keyword has been searched over a twenty-four hour period. You may be surprised at the results. It’s a great tool for zeroing in on ways to make your tweets more searchable.
I used to put #sales on all of my tweets, not realizing that people looking for “sales” were actually looking for products on sale (as opposed to sales and marketing). I had to change it to #selling so that it would convey my message better.
7. Capture the name and email
Once someone follows a tweet and lands on your website or blog, you want a tool to capture their name and email along with content that will capture their attention. You can use email services like AWeber or MailChimp. A lot of plug-ins for WordPress or Joomla can do this for you. Once someone gives you their name and email, they’ve given you permission to start marketing to them on a regular basis.
When you send out a tweet, it disappears within a couple of seconds because so many other people are tweeting. Hashtags will funnel people towards your webpage. Your webpage should have a place where people can give you their name and email. Now you can send information to them weekly, biweekly, or monthly. Twitter is a great way for people to find products they’re looking for—and products you sell. Once they find you, you want to start emailing newsletters.
That is my Twitter tactic. Typically 6 percent of people who find my website by using this process give me their name and email. Six percent is a good number.
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