What is PLR? PLR or Private label rights is a concept similar to reselling, but the merchant is permitted to modify the product to fit his or her needs. Typical PLR products are articles, reports, eBooks, and autoresponders.
It’s Not Original Content
The first thing you have to remember is that PLR is not original content. It doesn’t have the same intrinsic value that a unique, original piece of content would have. You have something that anywhere from 25 to 100 other marketers also have, which immediately makes it less valuable on its own merits.
But, that doesn’t mean you cannot use it in many others ways.
First, you can distribute PLR as is in many locations. It works wonders for email newsletters that need new content on a weekly basis. If you have 20 or 30 lists you maintain from different sites, it would be nearly impossible to generate that much content consistently.
PLR can make the difference, without needing much tweaking to the original text. You can also post PLR content to a blog, where it can be used as a filler post. This can be dangerous if you’re developing organic search rankings, because Google will see it as duplicate content. But, if you’re using PPC and just need landing page content, it works quite well.
Repurposing PLR Content
Another way you can use your PLR to flip a true profit is to repurpose it. Notice how I didn’t use the word "rewrite"? That’s because you really don’t need to rewrite it, especially if it’s not going into search listings. A great trick I’ve seen used a few time is to take a set of 20 PLR articles on a niche topic and combine them into a free report. You’ll need to write some transitions and an introduction, but most of the rest is just formatting. Instead of spending $150 to get a report written on Elance, you can spend $20 for a set of articles that hit the same topics.
If you’re up for a bit of rewriting, you can take a PLR article and rewrite it to about 30-50% unique status – something a quality writer can do for a much lower rate than a full write-up. Once you’ve made the PLR unique, it can be posted in article directories, used on blogs for search rankings, or redistributed on your websites.
Creating Info Products with PLR
A trick that many product vendors use that you can use to generate bonuses and free content, is to take a PLR eBook (that permits rewriting and editing) and change it enough to claim the copyright.Some PLR content you’ll receive is, at best, subpar compared to a real eBook. But, it takes very little work to edit it, format it, add screenshots and rewrite about 30% of the content.Once you’ve done that, you have a viable – and more importantly, valuable – product that can be distributed to build your list and flip a profit later on.
No one likes to write content, and paying for more content from trained writers can add up fast. So instead of paying out the ear for content every month, look into Rapid Rewriter.
Rapid Rewriter provides quick, efficient, search engine friendly article rewriting that will get you more backlinks more quickly. In addition to quick and easy spinning, Rapid Rewriter comes with plans to help you get better original content for less and take advantage of heavy traffic locations with your fresh new content.
