Social Media For the Socially Awkward

By Sean Horrigan

So here's the deal kids... I'm not a techie or a web guru. I don't have a subscription to Wired and you won't find me roaming the floors of Macworld. I'm simply a PR guy who has spent way too much time online.

Yes, it's true. I've spent much of the past two years exploring the brave new world of social media (think of me as the Aldous Huxley of Web 2.0). Judge me however you'd like, but I must admit that this addiction has proved itself to be an invaluable educational experience. Not only have I learned how to use social media as a promotional tool, but I've discovered a vernacular I never knew existed. I've also found amazing tools and websites that rocked my world. Now I want to share my discoveries with you. I guess you could say I'm paying it forward. Remember that Haley Joel Osment flick?

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Facebook Marketing Strategies That Will Save Your Business!

By Mavis Nong

Facebook has now grown to become the largest social networking website on the internet with over 200 million users. In fact, it's ranked #2 behind Google. And the speed that Facebook is growing is faster than Google - incredible! So, if you are not marketing on Facebook, then you are losing out on this goldmine! You need to take advantage of this HOT social platform, learn the effective Facebook marketing strategies and put more money in your pocket.

Like the other social networking sites which are meant for socialising, Facebook is no different - it allows users to make friendships and socialise. This social media offers you the opportunity to let people know who you really are and this can help you to build relationships, credibility and trust before people can decide to do business with you.

In order to build long-lasting relationships you need to get the basics right. What kind of a person are you showing up as on your Facebook profile? Image is very important - you need to upload your nice, smiling, positive-looking picture (not your pet, family or business logo). This is Facebook remember?Smile Your profile should tell a story about you and display your personality - put up ALL the information about you (hobbies, interests etc.)

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6 Tips For Getting Started on Twitter

By Jennifer Salie

Most people have probably heard how valuable Twitter can be in marketing their business, but will never take advantage of it. Why? For many, Twitter looks too confusing. They don't know where to start!

While it can take some getting used to, getting started on Twitter is actually quite easy. There is no reason to know all the ins and outs in the beginning. You can always try out some of the more advanced techniques and tools along the way.

Here are six simple steps for getting started:

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The Top 3 Social Networking Tips That Quickly Attract Clients & Partnerships

By Rhonda Cort

1) BE YOURSELF.

Well, that seems simple to do, right? Wrong. Don't you encounter people on Facebook, Twitter and other Social Media networks who just seem "constructed"? With the New Era of doing business in a "know, like and trust" manner, authenticity has become the talk of the web.

A while back I used to take it personally when people un-friended me on Facebook or the number of followers on Twitter went down. What did I do? What did I say wrong? And similar questions went through my head... I think I had "Twitter Envy" (or at least what I call it). I wondered why the numbers of followers skyrocketed for others and I only had a few hundred.

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Top Social Network Marketing Strategies

By T Houwerzyl

We've all heard plenty about social network marketing strategies in the past few years. It seems everything has a social networking component and we all need to know how to leverage these sites if we expect to be successful professionally or personally. But, it's not as easy as signing up and spewing one long sales pitch. When you leverage social networking for marketing purposes, it's a bit more nuanced than that.

When you choose to join a social network to use as a marketing tool, you want to keep a few things in mind. There are millions of people on every social networking site and they won't pay attention to you if they don't think there is something in it for them. Following are seven social networking marketing strategies you can use to build your brand most effectively.

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