2008: The year of Social Networking!
- By Adam Bernard
- Published 01/17/2008
We're hearing a lot about the importance of social networking these days. Some folks are suggesting that this is the "Year of Social Networking" and we here at gibLink.com couldn't agree more!
One of the reasons for this expected growth is the actual burden posed by email communication. What was once a simple and effective way to communicate has now become a daily burden for most of us. A recent study by the Radicati Group shows that the average business person receives 142 emails a day. That's up 55% increase since 2003. By 2011 that number is estimated to be 228. They estimate all of us will spend 41% of our time managing our email box.
And what awaits inside that box ain't always so great! How many times have you been notified of an email, clicked to open the box, and found a stash of SPAM emails stacked high and waiting for you? In spite of efforts to quell it, 90 billion SPAM emails are sent daily. This is only expected to get worse, according to Tom Gillis, Senior Vice President, Worldwide Marketing at IronPort Inc. (a leading email and Web security products provider).
"With image-based spam techniques, spammers are using sophisticated methods of varying each image slightly with each spam attack - changes that are imperceptible to end-users and invisible to signature-based filters. It is similar to snowflakes in a blizzard - billions are sent but no two look exactly alike." Another source of irritation: having to sort through the "non-SPAM" notification emails that are a daily part of modern life to look for messages from desirable sources such as work, family, and friends.
As consumers get more and more overwhelmed by the amount of communication in their lives, smart technology will help them prioritize and eliminate all the time wasters in their daily routine. These systems will filter TV ads, email, text messages, web interaction, phone messages and all other forms of personal communication. The trend will be that if I don't know you, then I don't want to talk to you. That means a growing emphasis on social networking sites, particularly those where you can pick and choose those you communicate with.
Here at gibLink, we're excited about the possibilities! People want products in their lives that share their priorities, interests and values. As mass markets continue to splinter into ever more fragmented and specialized groups, consumers will expect us as advertisers to follow their lead. Technology will allow truly personalized ad communication with millions of people - all of it customized to the emotional and intellectual needs of the buyer.
To best utilize this growth and change, you'll want to develop personalized ad communication that meets the needs of each niche of this amazingly fragmented group of buyers. All of your potential customers relate to your product on very different levels and customized ads will be a necessity to develop, maintain, and service that client relationship. Any company that attempts to create a one-size-fits-all brand will simply be shut out - blocked by filtering technology that will treat their ad as an annoyance, not a valued communication. gibLink.com users are well ahead of the curve on this because gibLink technology offers customizable messages to be sent to current and potential customers with the click of a key.
Start now. Create small and carefully controlled direct communication campaigns for targeted projects. The goal here is not to advertise to the world, but to learn the ways your customer base likes to communicate. And if you get customer feedback, learn from it. Apply it. Use it in future communications. Then share information with your friends here at gibLink.com about what is working for you in your business. And make sure to ask them about what's working for them in their business and product sales.
Social Networking is going to grow by leaps and bounds this year and gibLink will be growing right along with it. We have new services, ideas, and innovations planned as the year goes along. Stay in touch by watching the newsletters and links for more information and then jump on the bandwagon with us! We think 2008 will be the year of gibLink.com, too!
One of the reasons for this expected growth is the actual burden posed by email communication. What was once a simple and effective way to communicate has now become a daily burden for most of us. A recent study by the Radicati Group shows that the average business person receives 142 emails a day. That's up 55% increase since 2003. By 2011 that number is estimated to be 228. They estimate all of us will spend 41% of our time managing our email box.
And what awaits inside that box ain't always so great! How many times have you been notified of an email, clicked to open the box, and found a stash of SPAM emails stacked high and waiting for you? In spite of efforts to quell it, 90 billion SPAM emails are sent daily. This is only expected to get worse, according to Tom Gillis, Senior Vice President, Worldwide Marketing at IronPort Inc. (a leading email and Web security products provider).
"With image-based spam techniques, spammers are using sophisticated methods of varying each image slightly with each spam attack - changes that are imperceptible to end-users and invisible to signature-based filters. It is similar to snowflakes in a blizzard - billions are sent but no two look exactly alike." Another source of irritation: having to sort through the "non-SPAM" notification emails that are a daily part of modern life to look for messages from desirable sources such as work, family, and friends.
As consumers get more and more overwhelmed by the amount of communication in their lives, smart technology will help them prioritize and eliminate all the time wasters in their daily routine. These systems will filter TV ads, email, text messages, web interaction, phone messages and all other forms of personal communication. The trend will be that if I don't know you, then I don't want to talk to you. That means a growing emphasis on social networking sites, particularly those where you can pick and choose those you communicate with.
Here at gibLink, we're excited about the possibilities! People want products in their lives that share their priorities, interests and values. As mass markets continue to splinter into ever more fragmented and specialized groups, consumers will expect us as advertisers to follow their lead. Technology will allow truly personalized ad communication with millions of people - all of it customized to the emotional and intellectual needs of the buyer.
To best utilize this growth and change, you'll want to develop personalized ad communication that meets the needs of each niche of this amazingly fragmented group of buyers. All of your potential customers relate to your product on very different levels and customized ads will be a necessity to develop, maintain, and service that client relationship. Any company that attempts to create a one-size-fits-all brand will simply be shut out - blocked by filtering technology that will treat their ad as an annoyance, not a valued communication. gibLink.com users are well ahead of the curve on this because gibLink technology offers customizable messages to be sent to current and potential customers with the click of a key.
Start now. Create small and carefully controlled direct communication campaigns for targeted projects. The goal here is not to advertise to the world, but to learn the ways your customer base likes to communicate. And if you get customer feedback, learn from it. Apply it. Use it in future communications. Then share information with your friends here at gibLink.com about what is working for you in your business. And make sure to ask them about what's working for them in their business and product sales.
Social Networking is going to grow by leaps and bounds this year and gibLink will be growing right along with it. We have new services, ideas, and innovations planned as the year goes along. Stay in touch by watching the newsletters and links for more information and then jump on the bandwagon with us! We think 2008 will be the year of gibLink.com, too!
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Comments
Comment #1 (Posted by Sue)
I'm so excited about my new business here at gibLink.com! Thanks for opening the door to internet wealth for me.
Comment #2 (Posted by Sam Apo)
Good idea...create a small group niche-like, communicate and share within Gib Link.
Mine is preschool and elem. school.
Comment #3 (Posted by Cedric Jackson)
Thank-You Mr Bernard and Mr Snodgrass
for creating GibLink. The contact's for business that I have made there are truly priceless. The ink is dry and relationships have been cemented and all because of GibLink. I am truly grateful.
Best Regards
Cedric Jackson
www.E3flix.WS
www.giblink.com/profiles/cedric