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Big media reconsiders role on the Internet
http://www.giblink.com/gibnews/articles/1438/1/Big-media-reconsiders-role-on-the-Internet/Page1.html
Doug Perry
Doug Perry, former Marketing Director of http://HDTrader.com. The number one niche classified site for Harley-Davidson motorcycle sellers, buyers, and dealers joined the gibLink team in January. Doug was the sole force to take a non-revenue generating project site to over a million dollars a year in under four years. Doug was also involved in the startup website http://BikerorNot.com, a social network for bikers. Now hosting over 40,000 profiles in its network and hosting a top traffic ranking.  
By Doug Perry
Published on 04/15/2008
 

Reuters

Tuesday April 15 2008

By Kenneth Li

NEW YORK, April 15 (Reuters) - News Corp and Time Warner Inc's willingness to make a deal with Yahoo Inc is seen as a tacit admission that big media empires will not go it alone on the Internet any more.

Even if they lose Yahoo to Microsoft Corp -- as widely expected on Wall Street -- analysts and media industry insiders say the two could explore other combinations including merging Time Warner's AOL with News Corp's MySpace.
"MySpace and AOL are Internet assets that are in either a state of limbo or a state of decline," said Jordan Rohan, founder of digital media advisory company Clearmeadow Partners. "Google's growing faster than you are and it's responsible for the majority of profitability for each of these. You're dependent on your biggest competitor and that's a terrible position to be in."

Both MySpace and AOL depend on Google for search advertising.
As the U.S. economy increasingly looks like it might be in recession, concerns about the long-term growth rate of Internet advertising have forced big media companies to reevaluate their role.