gibNews - http://www.giblink.com/gibnews
Advertisers Engage Audiences Through Viral Marketing Campaigns Using Digital Signage, Mobile Phones and Social Networks
http://www.giblink.com/gibnews/articles/1432/1/Advertisers-Engage-Audiences-Through-Viral-Marketing-Campaigns-Using-Digital-Signage-Mobile-Phones-and-Social-Networks/Page1.html
Doug Perry
Doug Perry, former Marketing Director of http://HDTrader.com. The number one niche classified site for Harley-Davidson motorcycle sellers, buyers, and dealers joined the gibLink team in January. Doug was the sole force to take a non-revenue generating project site to over a million dollars a year in under four years. Doug was also involved in the startup website http://BikerorNot.com, a social network for bikers. Now hosting over 40,000 profiles in its network and hosting a top traffic ranking.  
By Doug Perry
Published on 04/15/2008
 

SAN FRANCISCO, CA--(Marketwire - April 15, 2008) - ad:tech 
SeeSaw Networks, a digital out-of-home media company offering the most extensive digital out-of-home media network, and LocaModa, a technology company providing a mobile social platform that connects consumers' favorite online and out-of-home locations, have joined forces. The partnership leverages SeeSaw's extensive network and LocaModa's platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones. This combination allows patrons to use their mobile phone to interact with a digital screen in a place like a bar or coffee shop and have those interactions posted to social networking sites like Facebook.

Now people in social places like bars or restaurants can connect with others in the venue as well as their online friends by engaging with interactive digital signs. Friends with access to the Web will be able to virtually join their friends in a bar without leaving their homes, see what's going on in their favorite hang-out, and participate in conversations through social networks like Facebook and Twitter.