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Optimizing the Mobile Social Broadcasting Experience
http://www.giblink.com/gibnews/articles/1295/1/Optimizing-the-Mobile-Social-Broadcasting-Experience-/Page1.html
Doug Perry
Doug Perry, former Marketing Director of http://HDTrader.com. The number one niche classified site for Harley-Davidson motorcycle sellers, buyers, and dealers joined the gibLink team in January. Doug was the sole force to take a non-revenue generating project site to over a million dollars a year in under four years. Doug was also involved in the startup website http://BikerorNot.com, a social network for bikers. Now hosting over 40,000 profiles in its network and hosting a top traffic ranking.  
By Doug Perry
Published on 04/10/2008
 
 

Founded in 2004 as a mobile marketing company, Los Angeles-based Juice Wireless shifted gears in 2006 to launch JuiceCaster, a “mobile social broadcasting” service and platform that enables users to share video, photos, messages and other content and communications across both PC and mobile screens, and probably by next year, TV screens as well.

Named the Most Innovative Consumer Entertainment Service of 2007 by Mobility World Congress, JuiceCaster allows users to capture content via camera phone and, with a single click, share it with friends across the Juice community – and to simultaneously post the content on MySpace, Facebook, YouTube, Xanga and other social network personal pages.

JuiceCaster is available as a desktop application, a Facebook or MySpace application, a Web app or mobile WAP application, or as a native mobile phone app running in Java 2ME, Brew, iPhone, Symbian or Windows Mobile operating environments. In the mobile market, JuiceCaster offers feature-rich downloads through selected carrier decks and offers WAP services off-deck.