Retailers Consider Alternative Online Tactics to Supplement Email Marketing, Paid Search
http://www.giblink.com/gibnews/articles/1286/1/Retailers-Consider-Alternative-Online-Tactics-to-Supplement-Email-Marketing-Paid-Search/Page1.html
Doug Perry
Doug Perry, former Marketing Director of http://HDTrader.com.
The number one niche classified site for Harley-Davidson motorcycle sellers, buyers, and dealers joined the gibLink team in January.
Doug was the sole force to take a non-revenue generating project site to over a million dollars a year in under four years.
Doug was also involved in the startup website http://BikerorNot.com, a social network for bikers. Now hosting over 40,000 profiles in its network and hosting a top traffic ranking.
By Doug Perry
Published on 04/10/2008
What makes you whip it out?
Online retailers are increasingly open to placing ads on social media platforms, reports Advertising Age. This conclusion was drawn from a report from Forrester Research, which shows that while e-mail marketing and paid search continue to be the primary platforms for online retailer advertising, alternative ones are likely to dominate in the near future.