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Is Yahoo Right to Resist Microsoft?
http://www.giblink.com/gibnews/articles/1234/1/Is-Yahoo-Right-to-Resist-Microsoft/Page1.html
Doug Perry
Doug Perry, former Marketing Director of http://HDTrader.com. The number one niche classified site for Harley-Davidson motorcycle sellers, buyers, and dealers joined the gibLink team in January. Doug was the sole force to take a non-revenue generating project site to over a million dollars a year in under four years. Doug was also involved in the startup website http://BikerorNot.com, a social network for bikers. Now hosting over 40,000 profiles in its network and hosting a top traffic ranking.  
By Doug Perry
Published on 04/8/2008
 

Delaying a takeover ups regulatory pressure and gives Yahoo's new ad system a chance to boost the stock, forcing a sweetened bid by Catherine Holahan

Jerry Yang, Yahoo co-founder and CEO Getty Images

Yahoo's resistance to a takeover by Microsoft looks foolhardy to some investors and Wall Street analysts. But the push-back may prove effective in the end—at least by forcing the suitor to cough up a few more bucks a share.

Executives from Yahoo (YHOO) on Apr. 7 reiterated the reasons for their opposition. The $31-a-share offer, made public Feb. 1, "substantially undervalues" Yahoo, and its stock component is even less attractive in light of Microsoft's (MSFT) slumping share price. "We have continued to launch new products and to take actions which leverage our scale, technology, people, and platforms as we execute on the strategy we publicly articulated," Yahoo Chief Executive Jerry Yang and Chairman Roy Bostock wrote.