New Media Ad Spend Up But How Much?
http://www.giblink.com/gibnews/articles/1124/1/New-Media-Ad-Spend-Up-But-How-Much/Page1.html
Doug Perry
Doug Perry, former Marketing Director of http://HDTrader.com.
The number one niche classified site for Harley-Davidson motorcycle sellers, buyers, and dealers joined the gibLink team in January.
Doug was the sole force to take a non-revenue generating project site to over a million dollars a year in under four years.
Doug was also involved in the startup website http://BikerorNot.com, a social network for bikers. Now hosting over 40,000 profiles in its network and hosting a top traffic ranking.
By Doug Perry
Published on 04/2/2008
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US spending on online and mobile advertising rose to $29.94 billion in 2007, according to PQ Media's "Alternative Media Forecast: 2008-2012" report.
The company included 18 digital and non-traditional media segments in its definition of alternative media.
PQ Media put new media ad spending at 16.1% of total US advertising spending in 2007, up from 7.9% in 2002.
“By 2012, we anticipate one out of every four dollars spent on advertising and marketing will be earmarked for alternative media,” said Patrick Quinn, CEO of PQ Media.
