gibNews - Articles - Advertising

Internet Advertising Strategies for Small Businesses

no@spam.com (Doug Perry) — Wed, 24 Sep 2008 11:37:38 CDT

from AllBusiness

Your Web site is finally live ? now the real work begins. If you don't spread the word, your fabulous new site will be like the proverbial tree in the forest, falling with no one to hear. Luckily, Internet advertising can help you reach millions of people at a fraction of the cost of traditional marketing techniques.

Cross Cultural Advertising

no@spam.com (Doug Perry) — Thu, 07 Aug 2008 08:44:05 CDT

How does culture impact advertising campaigns in foreign countries?
Culture is a like dropping an Alka-seltzer into a glass – you don’t see it, but somehow it does something.

Hans Magnus Enzensberger

Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our native cultures, culture acts as a framework of understanding. However, when interacting with different cultures this framework no longer applies due to cross cultural differences.

Report: Mall Shoppers Watch Those Video Ad Signs

no@spam.com (Doug Perry) — Tue, 22 Jul 2008 13:54:23 CDT

by Kristina Knight

Marketers take note: those video ad signs in malls are garnering more and more attention from shoppers. According to a new report from Nielsen Media Research nearly half of the mall shoppers polled reported having watched an add on a video screen from the AdSpace Mall Network.

$500 a month, free gas to drive a billboard

no@spam.com (Doug Perry) — Tue, 15 Jul 2008 07:59:42 CDT

From Chris Lawrence and Wayne Drash
CNN

LOS ANGELES, California (CNN) -- Misha Di Bono zips around town in her Infiniti sport-utility vehicle, breezy and unconcerned about the price of gas.

That's because she gets $500 a month -- plus free gas -- for turning her car into a rolling billboard for Jobing.com, the online recruiting company she works for.

Google Push to Sell Ads On YouTube Hits Snags

no@spam.com (Doug Perry) — Wed, 09 Jul 2008 14:26:03 CDT

Video Site Is Key
To Diversification;
The Lawsuit Factor
By KEVIN J. DELANEY

Wringing ad revenue from YouTube is proving to be a challenge for Google Inc.

Although users of the popular video-sharing site view clips more than one billion times on most days, the site hasn't been as popular with big corporate advertisers. World-wide revenue from YouTube ads has fallen short of Google's expectations this year, and is likely to total about $200 million for the full year, according to two people familiar with the matter.

Ads Are a Reminder: It’s Not Just Soap; It’s a Soapbox

no@spam.com (Doug Perry) — Mon, 07 Jul 2008 11:05:32 CDT

By ELIZABETH OLSON

Dove is trying to rekindle customer interest in its four-year-old “Campaign for Real Beauty,” which shows images, including curvy women in white underwear, that have sometimes eclipsed the charitable cause that underpins it.

Google Tries Tighter Aim for Web Ads

no@spam.com (Doug Perry) — Fri, 27 Jun 2008 12:06:49 CDT

By SAUL HANSELL
Published: June 27, 2008

Google, with its deep reservoir of data about online behavior gathered by tracking hundreds of millions of computers, is for the first time testing ways to use some of that data to aim ads at Web users.

YouTube puts demographic feedback to work

no@spam.com (Doug Perry) — Wed, 25 Jun 2008 14:02:17 CDT

The website's Insight service gives those who post videos treasured marketing data about those who watch them.

By Michelle Quinn, Los Angeles Times Staff Writer

Three days after Weezer posted its music video “Pork & Beans” on YouTube, 2.2 million people had watched it. And 65% of them were men.

The heavily male demographic surprised the band's marketing team, which three months ago wouldn't have been able to find out about the gender, or much else, of the people clicking on one of Weezer's videos. A feature called YouTube Insight, introduced in March, gives YouTube account holders who have uploaded videos to the site a range of statistics, charts and maps about their audiences.

Visa taps into Facebook following

no@spam.com (Doug Perry) — Tue, 24 Jun 2008 08:51:39 CDT

Facebook is popular, but struggles to
succeed commercially

Visa, the world's largest credit card network, is paying Facebook $2m (£1m) to advertise its small business service on the popular social networking site.
The company is giving $100 (£51) advertising credits to the first 20,000 US start-ups that download its service via Facebook.

Ad Leaders See Web’s Threat and Promise

no@spam.com (Doug Perry) — Mon, 23 Jun 2008 15:22:45 CDT

Eric Gaillard/Reuters

By ERIC PFANNER
Published: June 23, 2008

CANNES, France — The growing advertising ambitions of technology powerhouses like Google and Microsoft are creating alarm in the executive suites of ad agencies. The move could strengthen Google’s dominance over the most lucrative portion of the fast-growing online advertising field.