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					  <title><![CDATA[Your Website Doesn&#039;t Need a Traditional Call to Action]]></title>
					  <link>http://www.giblink.com/gibnews/articles/6881/1/Your-Website-Doesn039t-Need-a-Traditional-Call-to-Action/Page1.html</link>
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<p><span style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The other day I received two emails, both with the same question, why didn't we have a direct call to action on our website Sales people are taught, you always need 'a call to action,' a request to act or lose the opportunity of a lifetime<br/><br/><img title="" height="89" alt="" src="http://tbn0.google.com/images?q=tbn:Zlj4cFWW1ggctM:http:/media.winknews.com/images/call_for_action_wink.jpg" width="118" align="baseline" border="0"/></span></p>]]></description>
					  <author>no@spam.com (Jerry Bader)</author>
					  <pubDate>Tue, 02 Dec 2008 00:00:00 CST</pubDate>
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					  <title><![CDATA[Website Content - It&#039;s All About The Why?]]></title>
					  <link>http://www.giblink.com/gibnews/articles/951/1/Website-Content---It039s-All-About-The-Why/Page1.html</link>
					  <description><![CDATA[Every week I get asked to look at business websites and tell the owners why they're not getting the results they want Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminiscent of old mail-order magazine subscription schemes ported-over to the Web]]></description>
					  <author>no@spam.com (Jerry Bader)</author>
					  <pubDate>Wed, 26 Mar 2008 09:41:35 CDT</pubDate>
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